Harlequin Romance for Kids

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Harlequin Romance for Kids

PostPosted by hippie_mama » Sat Jul 25, 2009 12:36 pm

http://www.usatoday.com/life/books/news/2009-07-15-harlequin-teens_N.htm

Harlequin takes aim at teen readers with new imprint

By Carol Memmott, USA TODAY
Harlequin is feeling like a kid again.

The 60-year-old publisher of classic bodice-rippers is rolling out its newest imprint: Harlequin Teen.

"These books specifically focus on teen protagonists, which is not something Harlequin has done a whole lot of," says the publisher's Natashya Wilson.

Add Harlequin to the list of publishers that have fallen hard for teen readers, thanks to the seismic sales of Stephenie Meyer's teen vampire series Twilight.

"These will be titles specifically developed for readers of Twilight," says Wilson, as well as fans of other popular young-adult authors including Sarah Dessen (Along for the Ride) and Elizabeth Scott (Living Dead Girl).
FIND MORE STORIES IN: Stephenie Meyer | Sarah Dessen

Other publishers — including HarperTeen and Razorbill — are already benefiting from the growing hunger for teen romances laced with supernatural and paranormal elements.

For good reason: Sales of adult titles are down, according to the Association of American Publishers, but sales of children's/young-adult hardcovers are up 36.4% through May, the latest figures available.

And more adults are reading YA novels.

Harlequin Teen's first titles reflect a Meyer sensibility:

•Up first: My Soul to Take by Rachel Vincent, July 28. The novel features a girl who can sense when people will die. Vincent's adult paranormal novel, Stray, made USA TODAY's Best-Selling Books list last year.

•Intertwined by Gina Showalter, Aug. 25. The book stars a teenage boy who has four souls living inside him and who is irresistibly drawn to a vampire princess. Seven of Showalter's adult novels have made USA TODAY's list, including two in her Lords of the Underworld series.

In October, Harlequin will add a backlist title to the imprint: Elphame's Choice by P.C. Cast, who with daughter Kristin writes the hugely popular House of Night vampire series.

So far, almost 20 titles are planned for 2010. They will be a mix of paranormal, science fiction and contemporary romance.

Romance, according to Business of Consumer Book Publishing, an industry report, is the biggest fiction category in the USA, with more than 8,000 titles published in 2008. Paranormal romances make up a huge portion.

Harlequin's move is a smart one, says Kathleen Adey of Romance Writers of America.

"The teen-romance readers of today are the adult-romance readers of tomorrow. Courting them when they are younger is probably a good thing."


Ok, so obviously teenagers read romances, (and watch porn, and have sex) but i personally find marketing a romance series specifically to teens to be rather creepy.
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Re: Harlequin Romance for Kids

PostPosted by Aluman » Sat Jul 25, 2009 12:55 pm

Meh, Twilight was aimed at kids and it is a romance series, LJ Smith had her vampire diaries. This is the first major publisher of romance to do it, I think, but its far from the first.
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Re: Harlequin Romance for Kids

PostPosted by Reddenedone » Sat Jul 25, 2009 1:07 pm

I guess I have mixed opinions, as usual... but I hope romance novels for teens won't skew the young females expectations of what a "good" relationship is, because it sure seems to skew the adult females expectations.
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Re: Harlequin Romance for Kids

PostPosted by hippie_mama » Sat Jul 25, 2009 3:57 pm

True that...
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Re: Harlequin Romance for Kids

PostPosted by PhishStyx » Sun Jul 26, 2009 3:10 pm

I guess somehow I thought all romance novels were marketed towards teen girls (or at least people at that maturity level).
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Re: Harlequin Romance for Kids

PostPosted by Zamion » Mon Jul 27, 2009 12:58 am

there target at old weman usaly , hence the no teen men to be interstedin, in them everyone has money not a sweet ass tattoo , none of the chars even are realtedable to by teen girls i would think
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Re: Harlequin Romance for Kids

PostPosted by Rayven » Mon Jul 27, 2009 12:03 pm

Meh. Two words: Anita Blake.
STARE INTO MY EYES FOREVER
LET ME TAKE YOU IN MY ARMS
DANCE WITH ME OUT IN THE GARDEN
WHERE TOMORROW NEVER COMES
FOLLOW ME INTO THE DARKNESS
WHERE THE NIGHTMARES NEVER FADE
WHISPER DREAMS MY FALLEN ANGEL
FROM WHICH YOU WILL NEVER WAKE
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Re: Harlequin Romance for Kids

PostPosted by Aluman » Mon Jul 27, 2009 11:00 pm

Nah Anita Blake is aimed more at mid-twenties Rayven.
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Re: Harlequin Romance for Kids

PostPosted by Mierin » Tue Jul 28, 2009 5:58 am

As someone who's read the entire series, sometimes the writing feels like something you'd read in a YA novel. The last few books have really taken a turn toward Harlequin territory. :s_tongue
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Re: Harlequin Romance for Kids

PostPosted by Rayven » Tue Jul 28, 2009 11:03 am

It amuses me that our "sticking your tongue out" emoticon looks the way it does, when taken in context with Mierin's post.
STARE INTO MY EYES FOREVER
LET ME TAKE YOU IN MY ARMS
DANCE WITH ME OUT IN THE GARDEN
WHERE TOMORROW NEVER COMES
FOLLOW ME INTO THE DARKNESS
WHERE THE NIGHTMARES NEVER FADE
WHISPER DREAMS MY FALLEN ANGEL
FROM WHICH YOU WILL NEVER WAKE
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Re: Harlequin Romance for Kids

PostPosted by Aluman » Wed Jul 29, 2009 12:25 pm

Mierin wrote:As someone who's read the entire series, sometimes the writing feels like something you'd read in a YA novel. The last few books have really taken a turn toward Harlequin territory. :s_tongue


Yes but the content is Well beyond what its generally called 'ya' well post Burning Dance? (something like that where the series turns from sexually charged short chick shooting stuff to sexually charge short chick humping stuff, until then its generally vague enough it Might fit).
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Re: Harlequin Romance for Kids

PostPosted by Mierin » Wed Jul 29, 2009 12:41 pm

Aluman wrote:
Mierin wrote:As someone who's read the entire series, sometimes the writing feels like something you'd read in a YA novel. The last few books have really taken a turn toward Harlequin territory. :s_tongue


Yes but the content is Well beyond what its generally called 'ya' well post Burning Dance? (something like that where the series turns from sexually charged short chick shooting stuff to sexually charge short chick humping stuff, until then its generally vague enough it Might fit).


Actually for quite a few books in the series, there was almost nothing in the way of sex and a little bit of dating (and a lot of drama concerning a love triangle that went on way too long for my tastes) In Killing Dance, the main PC and one of male triangle participants sleep together, but that's it until Narcisus in Chains and the introduction of the ardeur, which started the series decent into what feels like soft core porn.
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